Privacy Policy

Effective Starting Date: May 26, 2017


This Privacy Policy was developed by Dattaca Labs ehf. and its related entities (“Dattaca Labs”, “we”, “us” or “our”) and applies to visitors and registered users of our Websites, and services, as applicable (collectively “Dattaca Labs Services”). This Policy describes the information we collect, how it is collected, for what purposes it is collected, how we share it, how we handle the content you place in website and services, and the steps we take to secure this information.

By using or registering for any of the Dattaca Labs you consent to the collection, transfer, processing, storage, disclosure and other uses described in this Privacy Policy.

Scope of Privacy Policy

This Privacy Policy applies to the information that we obtain through your use of or interaction with Dattaca Labs Services, but does not apply to:

* Dattaca Labs services for which a separate privacy policy is provided.


Information: all of the different forms of data, content, and information collected by us as described in this Privacy Policy.

Personal Information: information that may be used to readily identify or contact you as an individual person, such as: name, address, email address, or phone number. Personal Information does not include information that has been anonymized such that it does not allow for the ready identification of specific individuals.

Dattaca Labs Website: Dattaca Labs' websites, including but not limited to,,,, and any related websites.

Changes to our Privacy Policy

We may change this Privacy Policy from time to time. If we make any changes, we will notify you by revising the “Effective Starting” date at the top of this Privacy Policy and, in some cases, where appropriate we may provide you with additional notice (such as adding a statement to the login screen or sending you an email notification). We encourage you to review our Privacy Policy whenever you use Dattaca Labs Services to stay informed about our information practices and the ways you can help protect your privacy. Your continued use of the Service after any changes to this Privacy Policy will constitute your acceptance of such modification. If you disagree with any changes to this Privacy Policy, you will need to stop using Dattaca Labs Services and deactivate your account(s).

Information you provide to us

We collect the following information:

Account and Profile Information: We collect information about you and your company as you interact with Dattaca Labs Services, including by completing the Contact form on the website, or by submitting information to us in email. Information we collect includes but is not limited to your name, company name, company address, email address, phone number, and job title. You may provide this information directly when you enter it in Dattaca Labs Services, or in some cases another user. If you are providing information (including Personal Information) about someone else, you confirm that you have the authority to act for them and to consent to the collection and use of their Personal Information as described in this Privacy Policy.

Content: We collect and store Content that you create, input, submit, post, upload, transmit, store or display in the process of using our Websites. Such Content includes any Personal Information or other sensitive information that you choose to include (“passively-collected Personal Information”).

Other submissions: We collect other data that you submit to our Websites or as you participate in any interactive features of the Dattaca Labs Services, participate in a survey, contest, promotion, sweepstakes, activity or event, apply for a job, request customer support, communicate with us via third party social media sites or otherwise communicate with us. Any information, including Personal Information, that you submit to our Websites could be visible to the public unless submitted to a secure area in the Website.

Information we collect from your use of Dattaca Labs Services

Web Logs: As is true with most websites and services delivered over the Internet, we gather certain information and store it in log files when you interact with our Websites. This information includes internet protocol (IP) addresses as well as browser type, internet service provider, URLs of referring/exit pages, operating system, date/time stamp, information you search for, locale and language preferences, identification numbers associated with your Devices, your mobile carrier, and system configuration information.

Analytics Information from our Website: We collect analytics information when you use our Website to help us improve our services. Analytics information we collect includes elements of Content related to the function the user is performing. As such, the analytics information we collect may include Personal Information or sensitive business information that the user has included in Content that the user chose to upload, submit, post, create, transmit, store or display in a Dattaca Labs Service.

As of the date this policy went into effect, we use Google Analytics as our primary analytics providers. To learn more about the privacy policy of Google Analytics, refer to Google’s Policies and Principles. To opt out of Website tracking, click the “Opt our of tracking” button below under “Your Choices.”

Analytics Information Derived from Content. Analytics information also consists of data we collect as a result of running queries against Content across our user base for the purposes of generating Usage Data. “Usage Data” is aggregated data about a group or category of services, features or users that does not contain Personal Information.

Though we may happen upon sensitive or Personal Information as we compile Usage Data from Content across user instances, this is a byproduct of our efforts to understand broader patterns and trends. It is not a concerted effort by us to examine the Content of any particular customer.

Cookies and Other Tracking Technologies: We use various technologies to collect information, including cookies that we save to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory. We use cookies to improve and customize Dattaca Labs Services and your experience; to allow you to access and use the Websites without re-entering your username or password; and to count visits and understand which areas and features of the Websites are most popular. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from websites you visit. If you do not accept cookies, however, you may not be able to use all aspects of our Websites. We also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that may be used in our Websites or in emails that help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon.

Information we collect from other sources

Information from third party services: We also obtain information from third parties and combine that with information we collect through Dattaca Labs Services. For example, we may have access to certain information from a third party social media or authentication service if you log into Dattaca Labs Services through the service or otherwise provide us with access to information from the service. Any access that we may have to such information from a third party social or authentication service is in accordance with the authorization procedures determined by that service. By authorizing us to connect with a third party service, you authorize us to access and store your name, email address(es), current city, profile picture URL, and other information that the third party service makes available to us, and to use and disclose it in accordance with this Privacy Policy. You should check your privacy settings on these third party services to understand and change the information sent to us through these services.

How we use Information we collect

General Uses. We use the information we collect about you (including Personal Information to the extent applicable) for a variety of purposes, including to:

Provide, operate, maintain, improve, and promote Dattaca Labs Services;

Enable you to access and use Dattaca Labs Services;

Process and complete transactions, and send you related information, including purchase confirmations and invoices;

Communicate with you, including responding to your comments, questions, and requests; providing customer service and support; providing you with information about services, features, surveys, newsletters, offers, promotions, contests and events; providing other news or information about us and our select partners; and sending you technical notices, updates, security alerts, and support and administrative messages. Generally, you have the ability to opt out of receiving any promotional communications as described below under “Your Choices”;

Process and deliver promotions and rewards;

Monitor and analyze trends, usage, and activities in connection with Dattaca Labs Services and for marketing or advertising purposes;

Investigate and prevent fraudulent transactions, unauthorized access to Dattaca Labs Services, and other illegal activities;

Personalize Dattaca Labs Services, including by providing content, features, or advertisements that match your interests and preferences;

Enable you to communicate, collaborate, and share Content with users you designate; and

For other purposes about which we notify you.

Notwithstanding the foregoing, we will not use Personal Information appearing in our Analytics Logs or Web Logs for any purpose.

Information sharing and disclosure

We will not share or disclose any of your Personal Information or Content with third parties except as described in this policy. We do not sell your Personal Information or Content.

Collaboration: As a natural result of using Dattaca Labs Services, you may create Content and grant permission to other Dattaca Labs users to access it for the purposes of collaboration. Some of the collaboration features of Dattaca Labs Services display your profile information, including Personal Information included in your profile, to users with whom you have shared your Content. Where this information is sensitive, we urge you to use the various security and privacy features of the Dattaca Labs Services to limit those who can access such information.

Business Transfers: We may share or transfer your information (including your Personal Information) in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Aggregated or Anonymized Data: We may also share aggregated or anonymized information that does not directly identify you with the third parties described above.

With Your Consent. We will share your personal information with third parties when we have your consent to do so.

Information we do not share

We do not share Personal Information about you with third parties for their marketing purposes (including direct marketing purposes) without your permission.

Compliance with privacy laws and regulations

You agree not to use Dattaca Labs' Services in a manner that would violate laws protecting an individual’s privacy rights, health or financial data.

International users

Please note that you are agreeing to the transfer of your Personal Information to Iceland. By providing your Personal Information, you consent to any transfer and processing in accordance with this Policy.